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December 17, 2014

5 Steps To Using LinkedIn For SEO Content Developers

SEO Content Developer LinkedIn Tips

Tons of online content tell businesses how to use social media to market products and services. It’s a rare gem when an article from a web marketing company details how to use social media to generate content that speaks directly to your target audience. Facebook’s privacy settings and Twitter’s dense tweet structure has made using social media to create great content increasingly more complicated.

Don’t fret; there is another popular social media service that is more organized than Twitter and more accessible than Facebook for market research.

And it has probably landed you a job already.
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0 Comments | Posted in Content Creation

December 15, 2014

This Week’s Finds: Mobile Friendly Sites, Google Maps, & More

Website Marketing Company Tips and Tools of the Week

Ever wonder why website marketing companies choose the strategies they implement, or where they go to keep up with the ever-changing scape of SEO? Well, as we’re a website marketing company ourself, we can answer those questions for you!

Here’s our latest update on the articles, resources, and tips that have helped us do our job and that will help you stay up-to-date on why we’re choosing these methods for marketing websites.
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0 Comments | Posted in Useful Links

December 10, 2014

Using Click Bots To Increase Your Site Rankings

Click Bots, The New Ranking Factors
There has always been this SEO rumor that click-through rate (CTR) affects your site rankings. While Google denies that CTR affects rankings, Bing has confirmed this quite some time ago. Well there are some new “pseudo” case studies that have popped up that brings up renewed interest in if Google is actually using CTR to improve rankings. Read Full Article »

0 Comments | Posted in Google

December 8, 2014

In Need Of Drupal To WordPress Migration?

Convert Drupal To WordPress
Is your Drupal website too complex and looking to migrate from Drupal to WordPress? As WordPress developers we have been assisting new customers in moving their website from Drupal to WordPress. This is not a DIY project for a business owner and Thrive provides affordable solutions and support for a no-hassle migration. Read Full Article »

0 Comments | Posted in Web Design

December 3, 2014

11 Facts That Will Convince You To Use Email Marketing For Small Business

Email Marketing for Small Business

Email has been around for a while, much longer than the social media behemoths Facebook and Twitter, and the countless blogs and sites that have popped up in the last 15 years. In fact, most of us can probably remember the first time we used the Internet and the experience probably involved setting up that first email account (Juno, anyone?).

Just because email has been around for so long isn’t a reason to abandon it in search of newer and shinier internet marketing options. Email may be old, but it is not anywhere close to dying. Actually email marketing has been found to still be one of the most effective marketing methods for small businesses and beyond.
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0 Comments | Posted in Email Marketing

November 20, 2014

Meeting Google’s new Robots.txt guidelines

How to meet the new robots.txt guidelinesOn October 27th 2014, Google released an announcement regarding changes to their technical webmaster guidelines. The announcement included the following paragraph that really caught the eye of search engine marketers, web designers and online professionals:

“For optimal rendering and indexing, our new guideline specifies that you should allow Googlebot access to the JavaScript, CSS, and image files that your pages use. This provides you optimal rendering and indexing for your site. Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings.” (emphasis mine)

Feel free to read the article Google released here. Basically, the above quote boils down to this: Google needs to see the stylesheets and javascript for your site in order to ensure that their idea of what your site looks like is accurate. This way, they are able to place proper emphasis on content that is visually emphasized on the site. Read Full Article »

0 Comments | Posted in Search Engine Optimization

November 19, 2014

Is Your Site Mobile-Friendly? Google Wants To Give It A Boost

Google Gives Boost To Mobile-Friendly Websites
Google continues to push businesses to create mobile-friendly versions of their sites built for a great user experience. Google wants mobile-friendly sites that are readable (no need to pinch or zoom) and immediately usable.

61% of users are unlikely to return to a mobile site that they had trouble accessing from their phone – Google Study

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0 Comments | Posted in Mobile Website Optimization

November 11, 2014

What Is A/B Testing & How It Helps Small Business

what is a/b testing? split testing for small business

We live in an exciting times for the small business owner. There are many challenges, but there is also an unprecedented environment where advancements in web design and technology make it possible for a small business website to compete on a nearly level footing with much larger, more wealthy brands’ sites.

Search engines and search engine marketing have been largely responsible for this new environment and it is now a reasonably common occurrence for a small business to appear alongside much larger ones in the search engine results. Of course the larger businesses tend to have a much higher advertising budget, and there are allegations that the search engines are starting to favor brands.

Bigger businesses have also had the advantage of being able to afford to create complex custom solutions in order to assist them in their marketing efforts. Analytics has provided everyone with great data for free for a while now, but things like visual heatmaps, pop-up or fly-out sign-up forms and A/B testing have only recently become very accessible options for the small business owner.
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0 Comments | Posted in Web Design

November 7, 2014

Links We Love: IFTTT, Logo Design, & The Perfect Length For Everything

Useful Links For Online Business and Marketing

Check out the latest tools, resources, and links that we found this week. We love them, and so will you!

5 Great Links From This Week

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2 Comments | Posted in Useful Links

November 6, 2014

15 Excellent Client Gifts Ideas For Showing your Appreciation

Gifts For Clients This Christmas | 15 Ideas

Well, it’s November and the holiday season is fast approaching! In the business world the holidays arrival often comes with an increased workload, more demands, and tighter deadlines. Even with all the tasks and stress taking up attention, it’s always worth taking a moment to show gratitude to those who support your business.

One of the best ways to show your clientele that you appreciate them is by taking advantage of the Christmas season and sending gifts for clients as a heartfelt thank-you! Not sure what types of client gifts are suitable? With a little bit of creative thinking (and perhaps some brief snooping) you can choose the perfect item to send your clients and communicate your gratitude.
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0 Comments | Posted in Small Business