June 18, 2013
What is Click Through Rate (CTR)?
CTR is a term used in web design and pay-per-click campaigns, (such as Google’s Adwords) that describes the number of clicks on an advertisement for each impression, or individual who views the ad. In an ideal world, searchers would click each time the ad is displayed for maximum effectiveness, but realistically, this will probably never happen. Not every impression becomes a click-through, and not every click-through converts to a sale. Without the initial clicks, however, companies never have the opportunity to convince visitors to buy a product or service. Read Full Article »