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May 26, 2016

What Is Responsive Web Design & Why Is It Important?

responsive web design

Once upon a time, if you wanted your website to be viewed at its optimal level, it could only live on one device successfully. Your coding dictated that one sweet spot. If anyone tried to access your site from anything other than that piece of hardware to which your site was coded, the user experience would be, well, pretty unsatisfying, hence multiple sites for multiple devices.

But today, responsive web design has made the fairytale of gaining customers to your site anywhere they want to find you into a reality for your business. Read Full Article »

0 Comments | Posted in Mobile Website Optimization / Web Design

May 24, 2016

Facebook Live: How You Should Be Using It

Facebook Live

With over 1.5 billion users, and over two-thirds of those users logging in daily, Facebook has established itself as a modern day titan among social media services. The California-based network has never been one to shy away from adding new and engaging features, but as of late, there’s one feature that’s been drawing attention from social media and marketing specialists: Facebook Live.

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0 Comments | Posted in Social Media

May 19, 2016

Email Marketing, Spam & The Death Of Trust

email marketing

In email marketing, it’s extremely important to be aware of the spam mail phenomenon and how it has changed our perception of what goes into the average user’s inbox. Unfortunately, a tidal wave of spam mail has led to the erosion of consumer trust. Here are four ways to help your messages stand out and build trust with your readers in the ever-growing cloud of white noise.

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0 Comments | Posted in Email Marketing

May 17, 2016

How To Choose The Best SEO Company

best seo company

What should you look for to ensure you choose the best search engine optimization (SEO) company? To guarantee successful service for your company, you’ll need to take some specific preliminary steps to make sure you have the right people working for your business.

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0 Comments | Posted in Search Engine Optimization / Small Business

May 12, 2016

Are You Split Testing Your Google AdWords Ads?

ab testing

Does our marketing work? Are our advertising efforts and budget being put to good use? Can we scientifically measure advertising success? These are questions those of us in management positions need to be asking – and answering – if we want to see increased revenue and profitability. In our world of increasing online purchases and transactions, the good news is that we can objectively and quantifiably measure digital marketing efforts with a simple formula, by split or A/B testing Google AdWords.

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0 Comments | Posted in Internet Marketing / Local Online Marketing / Pay-Per-Click / Small Business

May 11, 2016

How to Promote Your Donation Page Across Social Media

Promote Donations Page on Social Media

We’re all about making sure you have the tools you need to succeed in the online world, so we’ve asked Abby Jarvis, the communications coordinator for online fundraising service Qgiv, to share some of her expertise on promoting a donations page on social media. Take it away, Abby!

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Your nonprofit likely has some kind of communications or outreach strategy for getting the word out about your cause. You probably use a combination of online and traditional methods to get in touch with donors and ask them for their support. Read Full Article »

0 Comments | Posted in Social Media

May 10, 2016

20 Tried-and-True Tools That Help You Work Remotely

Work Remotely

The term “telecommuting” is not a new innovation, but in recent years, it has gained a lot of notice from office managers and supervisors who are looking to increase productivity in their workplaces. The ability to work remotely has become a reality for a lot of people over the last five years, simply due to the availability of remote work tools that aid in online collaboration. Over time, these applications and websites have stood up to constant use and reimagined themselves in order to be more relevant for the 21st century’s virtual workplace.

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0 Comments | Posted in Small Business

May 5, 2016

16 Reasons To Use The WordPress CMS Over Proprietary Software

16 Reasons To Use WordPress CMS

Launching a business online is not easy, and since the initial investment is considerable, you may be tempted to try your luck on your own rather than work with professional internet website designers. Even when you have your website built by professionals, if you plan to manage it on your own once it is ready, you should be the one making certain decisions like what content management system (CMS) to use.

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0 Comments | Posted in Small Business / Web Design / WordPress

May 3, 2016

Are Your Clients Happy With Your Work?

Are Your Clients Happy With Your Work

Have you been paying much attention to customer satisfaction? A lot of businesses tend to overlook this or not give it as much focus and importance because they are too caught up in marketing.

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0 Comments | Posted in Internet Marketing / Small Business

April 28, 2016

Search Engine Optimization: Unlocking Keyword Potential

Keyword Optimization

For any first-time blogger or website owner, using search engine optimization (SEO) keywords is crucial in creating a successful website that will receive hits. Without fluffing an article, proper seo keywords set up in each blog allows a website to become ranked much higher and quicker than without. If no keywords are used at all, not much traffic should be expected unless you have already acquired a customer or fan base.
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0 Comments | Posted in Internet Marketing / Search Engine Optimization / Uncategorized