Encouraging your target market to follow and interact with your brand’s social media pages is extremely important, considering the growing relevance of social signals for Internet rankings and customer loyalty. A creative social media marketing approach to increasing your brand’s following and customer interaction is by enticing your target market with coupons!
Use Coupons As A “Carrot On A Stick”
Coupons are one of the oldest methods of advertisement around and the Internet has made them even better. With the rising popularity of RetailMeNot, CoolSavings, and Coupons.com, getting a bonus with an online coupon has become easier and more appealing. Companies like Starbucks, Target, and Michael’s are offering their consumers exclusive coupons through their sites, apps, and social media pages. Why do all these companies find it worthwhile to incorporate coupons into their social media strategy? Because they realize that coupons are an effective “carrot on a stick” method to increase their followers and encourage customer loyalty.
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