October 30, 2014
October 29, 2014
Link building has changed significantly over the years.
With frequent algorithm updates and rules set by Google (and other search engines), it’s important to be well aware of the latest do’s and don’ts of link building. Avoiding “blackhat” link building strategies is a must. Numerous websites throughout the years have seen a tragic decrease in internet marketing performance after using “blackhat” link building tactics.
Today, you will learn about a few safe link building methods that are worth trying for the websites you manage.
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October 16, 2014
Facebook’s Open Graph Meta Tags have been quite helpful for small and medium sized businesses that are looking for a way to better index themselves in Facebook search engines as well as with human site visitors.
The Benefits Of Facebook’s Open Graph Meta Tags
Why go through the trouble of learning this Facebook feature? There are many reasons.
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October 7, 2014
There are many websites on the internet, spanning businesses and brands from large to small. When you visit Nike’s or Pepsi’s website, you expect the their sites to be polished, an impressive experience worthy of the popular brands they represent. Typically, Internet users expect much less when it comes to website design for small businesses, often ignoring glaring errors or flaws in design just as long as they find the information they seek. However, even if you’ve got a website for your small business or lesser-known brand, you shouldn’t slack on quality just because you’re small fry – go the extra mile and make sure your site impresses visitors, even if they don’t expect it.
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September 26, 2014
As small businesses in Fort Worth grow, they are thinking carefully about how they are represented online. Often, this means choosing a Fort Worth web design company to assist them in redesigning their website.
However, small business owners seeking web design services may not know about the critical importance of SEO, or search engine optimization. SEO is the process of fine-tuning your website so that it can easily be found using search engines. The right web design company will understand the importance of SEO and work to optimize your search engine rankings and boost your traffic. Read Full Article »
September 5, 2014
Small business owners work every day to maximize the positive impact of their services, products, and customer relationships. They make sure that they have an effective and attractive website to draw in potential customers. Yet there is one often-overlooked but critical factor when it comes to delivering a great website: site speed. Read Full Article »
August 25, 2014
And how do you get your site SSL certified?
In our previous post we discussed what SSL certification is, how it works, and how it appears to a visitor to your site. Feel free to take a look! For a quick summary, though, SSL (Secure Socket Layer) is a protocol that encrypts any data traveling between a users browser, and the web server hosting the site they are visiting. For a simple analogy, if you imagine the connection between your browser and a site as a pipeline for data, an unsecured (regular http://) site is like having a pipe made of glass, where an outside observer can easily see what’s being communicated between the two. SSL is like having a coating on the pipe that prevents outsiders from seeing the data as it is sent back and forth. With that over-simplification out of the way, let’s get to the main topics of our post: What are the benefits of SSL Certification, and how is it set up?
What are the benefits of SSL certification?
1. Security for both parties
SSL provides security for both the visitor and the site owner or business with a very important security. The visitor’s personal information and data is secure, and the business owner’s site, (which frequently represents a serious financial investment), is protected from malicious attacks from hackers and other deviants.
2. Confidence and trust boost
If your site is going to require the exchange of any sensitive information, e-commerce, or even simple account setup, visitors may feel nervous unless your site prominently displays it’s SSL certification in the form of an https at the start of the URL, or the secure icon (usually a lock). If you’ve gone through the effort of creating a brand or product, and building a website, the relatively low extra effort of becoming SSL certified is certainly worth the effort.
3. Search engine ranking boost
Google recently announced that secure sites might see a rankings boost compared to unsecured ones. It makes sense that a site with trusted and secure content should outrank similar content that is not secured. This search engine rankings boost for SSL secured sites is apparently fairly subtle, but in a competitive niche, every little advantage helps.
How do you set up SSL Certification?
SSL certification can be complicated, and requires the completion of the following steps:
Buy an SSL Certificate: These can be purchased from many different sources, often your web hosting company will offer SSL certificates, if not, you can purchase one elsewhere and then bring in your hosting company for help.
Generate a Certificate Signing Request(CSR): This needs to be done by the book, and can be quite a complex process.
Enter the CSR with the service that you purchased the SSL Certificate from: This is necessary information in order for the SSL company to successfully complete the certification.
Transferring your site to a dedicated IP: Part of ensuring your site is secure is making sure that it’s located on an IP that is safe and allows visitors to access it risk free.
Installing the SSL certificate on your site: Finally, the SSL certificate is installed on your site so your visitors, (and the search engines) can see it, and shop or leave personal information with confidence!
Probably the easiest way to get your site SSL certified though is to contact your local web professionals, and have them take care of it for you! Thrive Internet Marketing would be more than happy to help you get your site SSL certified. Why not contact us today!
August 19, 2014
SSL or Secure Sockets Layer is the technology used to create a secure or encrypted link between your browser and the server hosting the site you’re visiting. Without SSL certification it is technically possible for an unscrupulous 3rd party to intercept any data passing between the browser and the server, including sensitive information that can be used harmfully. So how does the typical web user know whether or not the site they are visiting is SSL certified? Take a look at the following image (Don’t worry, we’ll define some of the terms later on):
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August 7, 2014
If you run a website and use HubSpot, you should consider the switch to WordPress. With this CMS, you can run your website with ease. Not only that, WordPress offers more support, plug-ins and is easy to use for all levels. However, if you already use HubSpot, you will struggle to make the transition yourself. With this in mind, here are five difficulties you will face when switching from HubSpot to WordPress.
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July 25, 2014
The Google Analytics Site Search report is one of more valuable reports in your dashboard that allows you to listen in on your customers. The report provides insight on how site users interact with your internal search feature. It offers you the ability to see how many people used internal search, the search terms they used, and how these users engaged with your site after they used your internal search. Read Full Article »