As competition gets tougher, small businesses need to find innovative ways to reach more consumers, and one of the most effective innovations is social media marketing. The Information Age, with its smartphone apps and Wi-fi hubs, has enabled today’s consumer to be much more connected as an online community, with nearly 1 in 4 people using social media. Social media platforms have responded (as they pretty much planned to all along) by turning their social environments into the perfect marketing opportunities for businesses. Even with the undeniable marketing value that is evident in social media, we’re still surprised that we come across small businesses who underestimate the utility of the social platform. In fact, we’ve come across businesses that haven’t yet created a Facebook page (gasp!), not to mention profiles on Twitter, Pinterest, Google+, Instagram, etc.
While we could use up this entire blog post just listing all the social media profiles small businesses should be using within their marketing strategy, we’ll start with something simple and easy: Facebook.
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