Thrive Internet Marketing - Arlington, TX Web Design & SEO

What is Click Through Rate (CTR)?

CTR is a term used in web design and pay-per-click campaigns, (such as Google’s Adwords) that describes the number of clicks on an advertisement for each impression, or individual who views the ad. In an ideal world, searchers would click each time the ad is displayed for maximum effectiveness, but realistically, this will probably never happen. Not every impression becomes a click-through, and not every click-through converts to a sale. Without the initial clicks, however, companies never have the opportunity to convince visitors to buy a product or service. Read Full Article »

In any profession, and especially in creative industries, the more you do, the more you know. Over the years we’ve spent working in the web design industry, we’ve learned a little bit about what it takes to build a superior website. Our experience has taught us that the best web design not only catches the eye but also positions the site above its competition. That experience has also taught us a few key ingredients to the kind of great web design that will get you that great site.

1. Aesthetic appeal

A potential customer’s first visit to your website is like meeting someone for the first time; you only get one chance to make a great first impression. Sure, they may come around again by accident but wouldn’t it be better to hook them the first chance you get? You know you have the best product, but you have to get them to stick around long enough so that they’ll know it too! People make immediate decisions about the credibility of your company, your brand or your products when they see your website.

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According to research, customers spend 83 percent more on a brand that they’ve received email newsletters from. Marketers reported receiving $44.25 for every dollar invested in an email marketing campaign. Email marketing is one of the best marketing methods for earning business leads and has a very high ROI. The benefits to email marketing with e-newsletters appear to be endless, but we’ve narrowed them down to these seven:

1. Customize for Different Audiences

Personalization is one many benefits to using email marketing. It is much easier to create the appropriate messaging for different types of audiences. While there may be additional costs to consider for printing when customizing bulk orders with different messaging, email allows one to customize messaging for different audiences at no additional charge.

2. Simple and Time Saving Distribution

Email marketing is far less labor-intensive than other type of marketing. There is no postage to consider or labeling required for each piece distributed. The person can communicate with thousands on a list or within a certain category in a matter of minutes. Read Full Article »

As social media continues to have a greater and greater impact on search results and audience reach, even the last holdouts are beginning to jump on board the social wagon and integrate social media marketing within their brand strategy. If you don’t have the budget to hire a marketing firm or an in-house social media manager but would still like to get your company on Facebook, Twitter, Google+ or another social platform, you absolutely can manage your company’s social profile on your own! Just make sure to avoid these common mistakes:
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Photographers face unique challenges promoting their business online but the Internet is the first place most people turn to when the want to hire a local photographer. Assuming you do much of your photography work locally, your search engine optimization efforts should focus on Google+ Local, your geographic location and your photography specialties. For example, using “wedding photographer in your town” as a keyword will bring traffic to your website from people looking to hire a local wedding photographer.
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At Thrive Internet Marketing we offer a wide variety of services, and we implement a number of different methods to achieve them, but the end goal is always the same:

“We put technology to use to help
grow your business.”

We’re not here to simply create a good looking website or make you rank higher, although those are great achievements. We want your bottom line to improve.

You’re already tracking your finances, and although we can’t always confirm that a sale has been made, we’ll track and report on the metrics available to us. We pass this data on to you in the form of several in depth reports. You may find one report more useful than the others, that’s pretty typical, but since different people tend to gravitate towards different reports, we’ll give you all the options and allow you to pick your favorite!

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Thrive is proud to offer Search Engine Optimization or Inbound Marketing, with the goal being an increase in traffic to your site, and an upturn in business. You can learn all about SEO at our Search Optimization page, but the purpose of this post is to give you information about the type of reports we provide.

Our SEO clients will receive up to 5 reports from us, usually on a monthly basis. We’ll go into more detail below, but here’s the list of reports we send out:

• SEO Progress Report
• Search Leads Report
• Keyword Rankings Report
• Google Analytics Report
• Use of Time Report

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What is a Rich Snippet?

Rich snippets are designed to summarize the content of a page in a way that makes it even easier for users to understand what the page is about in our search results. If you’re considering taking advantage of rich snippets, think about whether a user would find the information helpful when choosing between search results.

Basically, rich snippets allow for SERP result customization.

Purpose of Rich Snippets

The reason to use Rich Snippets is pretty simple. Instant access to important data from within the SERP, and (hopefully) a dramatically increased click-through-rate (CTR).

In the following example, the first result is utilizing rich snippets to give details about the recipes rating, reviews, preparation time, and even caloric information.

It’s pretty clear which of the two results is more visually interesting, and seems more likely to result in a click-through.

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Cityplace Amphitheater, Dallas TX

If you haven’t figured it out from the title, we went on a Thrive field trip to the 2012 State of Search Conference in Dallas, TX! We had a few laughs, learned some new stuff and rubbed shoulders with thought leaders in the search marketing community. We also gathered quite a few tips and interesting facts that will help our online marketing services evolve and progress:

1. Old-school marketing methods are still viable in today’s online world. Sending postcards or cupcakes, setting a chalkboard sign on the sidewalk and mailing handwritten notes can make a favorable impression on current and potential customers.

2. Write about people. They like to hear about themselves. Include pictures where possible because attaching faces to names has greater impact.

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The City of Arlington, TX is poised for unimaginable growth. Nestled between two of the fastest growing business centers in the country, Arlington is the geographical heart of the Dallas/Fort Worth area. Home to the Rangers, the Cowboys, Six Flags, Hurricane Harbor and the University of Texas at Arlington, this city is an essential piece to the success of the DFW Metroplex. The centerpiece of this growth, and the focus for future plans, is a small area between Division and Abram streets known as Downtown Arlington.

A New Site For A New Downtown Arlington

It is difficult to do anything in our culture without a web presence. In response to this, the Downtown Arlington Management Corp. has worked with Thrive to develop an informative website (http://downtownarlington.org) to provide citizens and visitors with the most up-to-date information in order to maximize their experience in this rapidly expanding city.

Tony Rutigliano, of the Downtown Arlington Management Corp, said “We are so excited to launch the new website. It really captures and highlights the wonderful amenities and events in downtown. Thrive did a fabulous job taking our ideas and concepts, and turning them into reality.  Our old site primarily focused on the organization, but the new site really showcases Downtown Arlington as a unique destination for those seeking music, food, culture or shopping.” Read Full Article »