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April 28, 2016

Search Engine Optimization: Unlocking Keyword Potential

Keyword Optimization

For any first-time blogger or website owner, using search engine optimization (SEO) keywords is crucial in creating a successful website that will receive hits. Without fluffing an article, proper seo keywords set up in each blog allows a website to become ranked much higher and quicker than without. If no keywords are used at all, not much traffic should be expected unless you have already acquired a customer or fan base.
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0 Comments | Posted in Internet Marketing / Search Engine Optimization / Uncategorized

April 26, 2016

Email Marketing For Small Business: 4 Must Have Tips

Email Marketing For Small Business

Small businesses around the globe rely heavily on marketing campaigns that utilize the power of the web. Because the internet opens up access to billions of people around the world, small businesses have the potential to reach large target groups with ease when compared to traditional marketing channels. Email marketing is just one of the many tools in this arena that a small business relies on, because it’s inexpensive (or FREE!), and can reach new and old customers alike.
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0 Comments | Posted in Email Marketing / Small Business

April 22, 2016

How To Decrease Bounce Rate: 17 Simple Tips

Learn how to decrease bounce rate

Pogo sticks, basketballs, trampolines, toddlers on a sugar high – there are many cases where more bounce is better (well, that last one depends on how much energy you have as a parent), but a website isn’t one of them. Every website has visitors who enter and then, without staying long or reading much, decide to leave (or “bounce”). The more people who enter then exit your site without engaging meaningfully, the higher your site’s bounce rate. As we’ve mentioned before, a high bounce rate isn’t always a bad thing (Head this way to learn when Bounce Rate does and doesn’t matter; you might be one of the lucky ones!) but chances are you’d rather learn how to decrease bounce rate and bring those numbers down. Let’s start with these 17 straightforward ideas that will prove to visitors (and search engines) that your website is worth exploring!
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1 Comment | Posted in Search Engine Optimization

April 19, 2016

5 Tips In Choosing An Orlando Digital Marketing Company

Choosing An Orlando Digital Marketing Company
It’s finally time to make that next marketing push and enter the digital age of advertising. Research has been done and there’s a decent consensus about what needs doing and how to achieve it, and it’s time to find a digital marketing company in Orlando to help with the execution. Lots of companies use and RFP (Request For Proposal) or an RFI (Request For Information) to source vendors but there are pitfalls to using these methods that need to be avoided.

Here are five tips that will help businesses select the right Orlando digital marketing company through an RFP or RFI. Read Full Article »

0 Comments | Posted in Inbound Marketing

April 15, 2016

High Bounce Rate: When It Does And Doesn’t Matter

High Bounce Rates and Website Types

Is a high bounce rate a bad thing?

Basically, it depends.

Your website’s Bounce Rate refers to the number of people who arrive on your site and rapidly leave without navigating to any of your other pages. Each time this happens it’s counted as a bounce.

This seems like a bad thing but it isn’t always.
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1 Comment | Posted in Search Engine Optimization

April 14, 2016

Top 8 Questions to Ask Before Hiring an Orlando SEO Agency

8 Questions To Ask Before Hiring An Orlando SEO Agency

In this day and age, having a website to represent a company is essential to the credibility and success of that company. During the infancy of the internet, having a website was more of a luxury and if a business had a nicely designed website with lots of cool features and elements, it stood out.

Now that technology has made it much more affordable for every company to get a website up and running, the internet has grown exponentially and is now the most important way companies list and advertise themselves. The challenge now is for business owners to get their websites found online through search engines like Google or Bing. With so much congestion online in just about every industry, being found isn’t as easy as it once was. This is where SEO (Search Engine Optimization) is important. Read Full Article »

0 Comments | Posted in Search Engine Optimization

April 13, 2016

Targeted Marketing: How to Divide and Conquer

Targeted Marketing Online Target Market

How would you define your company’s audience for commercials, promos, and sales? It could include students, stay-at-home moms, seniors, or young couples. However, these categories are still too general for small and medium-sized businesses that cannot afford to advertise to everyone. Understanding your target market will help you compete with larger companies since market segmentation and targeting comes with a higher ROI over traditional marketing methods. Rather than running ads for everyone, divide and conquer your most profitable audience using targeted marketing.
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0 Comments | Posted in Internet Marketing

April 7, 2016

How to Write Content: 25 Quick Tips for Writing Like A Pro

How to write content | 25 Tips from Pros

Writing web content can be tricky. There are all kinds of points to remember and errors to avoid. For your convenience, here are 25 of the best tips on how to write content for websites that will keep your Internet audience coming back for more.
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0 Comments | Posted in Content Creation

April 6, 2016

The Impact From Google Removing Sidebar Ads

Impact From Google Removing Sidebar Ads
On February 19th, Google rolled out a significant change to their desktop search results. Google pushed out a global change that removed the sponsored text ads from the right sidebar. Google had been testing this for quite awhile and felt that this change would match the mobile experience. Read Full Article »

0 Comments | Posted in Pay-Per-Click

April 5, 2016

Market Segmentation: 4 Ways The Strategy Increases Your ROI

Market Segmentation Benefits

Market segmentation divides your pool of clients into more manageable groups. Each of these groups or segments share specific demands, desires, and interests that set them apart from other groups, according to BusinessDictionary.com. Many traditional marketing methods, like tv or print ads, billboards, radio spots, etc. don’t allow for extensive targeted marketing; with those methods you invest a lot of time and money in creating an ad, only to end up launching it on little more than a wing and a prayer. Lots of investment with little return guaranteed. Digital marketing you invest in this targeted marketing strategy, you will make sure you are targeting the right set of people with the right product.

Enter Web Marketing, market segmentation’s best friend!
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0 Comments | Posted in Online Marketing