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August 19, 2014

Part 1: What is SSL Certification?

How do SSL certified sites work?

SSL or Secure Sockets Layer is the technology used to create a secure or encrypted link between your browser and the server hosting the site you’re visiting. Without SSL certification it is technically possible for an unscrupulous 3rd party to intercept any data passing between the browser and the server, including sensitive information that can be used harmfully. So how does the typical web user know whether or not the site they are visiting is SSL certified? Take a look at the following image (Don’t worry, we’ll define some of the terms later on):
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0 Comments | Posted in Web Site Hosting

August 7, 2014

Want To Move From Hubspot To WordPress? Be Ready For These 5 Hurdles

5 Challenges When Moving to WordPress From Hubspot

If you run a website and use HubSpot, you should consider the switch to WordPress. With this CMS, you can run your website with ease. Not only that, WordPress offers more support, plug-ins and is easy to use for all levels. However, if you already use HubSpot, you will struggle to make the transition yourself. With this in mind, here are five difficulties you will face when switching from HubSpot to WordPress.
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0 Comments | Posted in WordPress

July 25, 2014

Using Google Analytics Site Search To Listen In On Your Customers

Using Google Analytics Site Search To Listen In On Your Customers
The Google Analytics Site Search report is one of more valuable reports in your dashboard that allows you to listen in on your customers. The report provides insight on how site users interact with your internal search feature. It offers you the ability to see how many people used internal search, the search terms they used, and how these users engaged with your site after they used your internal search. Read Full Article »

0 Comments | Posted in Analytics

July 16, 2014

7 Amusing (And Useful!) Content Writing Resources

Content Writing Resources For Learning and Amusement There are plenty of tips and tricks for writing web content, so much so that it can get overwhelming. We’ve decided to give you a bit of a break and compile some fun resources that will help you with your content writing while putting a smile on your face.
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0 Comments | Posted in Website Content

July 11, 2014

The Right Way to Design A Mobile Site (According to Google)

Getting Started With Responsive Web Design

The rise in mobile phone and tablet usage in the last few years has led to a revolution in the way people view websites, and the answer that initially came from the web development community was to set up a mobile website optimized specifically for the handheld and tablet devices of their target users. However, that thinking has been changing. Responsive websites have become the latest rage. Responsive web design is meant to display optimally at a variety of screen widths, and render appropriately across the wide variety of screen sizes out there, whether on the desktop, a tablet or on a smart phone. Read Full Article »

0 Comments | Posted in Web Design

July 1, 2014

15 Traits Of A Well-Designed Business Website: Design That Aids Success

Well-Designed Business Website | 15 Essential Features

The goal of a business’ website is to be more than a pretty design, but also to help visitors reach the site and then convert from mere visitors to paying customers. This type of design is known as “design for conversion” and if a business wants to succeed online they should incorporate these 15 elements of design, optimization, and conversion tactics.

What A Well-Designed Business Website Should Include

1. Thorough, organized sitemap. No unnecessary pages. The site map will also allow bots from the search engines to crawl every page, and as a result, your website will rise to the top of the rankings much more quickly.
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0 Comments | Posted in Web Design

June 25, 2014

Forming Your Business Identity: 6 Important Questions To Ask Yourself

Create a Business Identity By Asking These 6 Questions

Before you make your business known, you have to know what it is.

Knowing your business identity is one of the most important factors for development, customer identification, and ultimate success. But what if you’re not quite sure what your business is, it’s key purpose, or the goals you have for it’s progress? We don’t want to tell you what to do with your business, or define what your business is, or create a purpose for your business – these are truths you should figure out for yourself. While you need to figure these answers out yourself, we can help by getting you started with these 6 business identity questions:
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0 Comments | Posted in Small Business

June 24, 2014

Why Thrive Is The Top Internet Marketing Company: Our Secret Sauce

Top Internet Marketing Company Secrets | Thrive

What makes Thrive the top Internet marketing company? The answer is Thrive’s secret sauce. What are the ingredients in this secret sauce, you ask? Tomatoes, salt & pepper, worcestershire sauce, cayenne pepper? No that’s not it at all, although that would make for a great B-B-Q sauce.

Thrive’s Secret Sauce Ingredients

So what exactly are the ingredients that makes Thrive the top Internet marketing company in the DFW area and beyond?

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0 Comments | Posted in Thrive News

June 20, 2014

Creativity In Social Media Strategy: Incorporate Coupons!

Social Media Strategy And Coupons | Thrive Internet Marketing

Encouraging your target market to follow and interact with your brand’s social media pages is extremely important, considering the growing relevance of social signals for Internet rankings and customer loyalty. A creative social media marketing approach to increasing your brand’s following and customer interaction is by enticing your target market with coupons!

Use Coupons As A “Carrot On A Stick”

Coupons are one of the oldest methods of advertisement around and the Internet has made them even better. With the rising popularity of RetailMeNot, CoolSavings, and Coupons.com, getting a bonus with an online coupon has become easier and more appealing. Companies like Starbucks, Target, and Michael’s are offering their consumers exclusive coupons through their sites, apps, and social media pages. Why do all these companies find it worthwhile to incorporate coupons into their social media strategy? Because they realize that coupons are an effective “carrot on a stick” method to increase their followers and encourage customer loyalty.
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0 Comments | Posted in Social Media

June 11, 2014

5 Internet Marketing Tips For Small Business Websites

5 Website Tips for Small Business Internet Marketing

Small business online marketing is a fierce market and an entrepreneur must make sure all their ducks are in a row to beat the competition. As the efficacy of Internet advertising grows (becoming the second most trusted format in 2013), many small business owners have found that a website which incorporates effective web marketing strategies gives their brand an edge over the competitors.
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0 Comments | Posted in Online Marketing