Thrive Internet Marketing - Arlington, TX Web Design & SEO

The Importance of Google Authorship – Creating a Name for Yourself!

Google Authorship is a solution Google came up with to connect a piece of content with the Google Plus profile of its’ author. The modern online landscape is virtually flooded with content due to the (fairly accurate) belief that as far as SEO is concerned, “content is king”. Many sites have multiple authors writing great web content, and you may find that you really enjoy one of the author’s work. Wouldn’t it be great if the author’s body of work and profile was easy to find in search engine results pages? You know… something like this:

That way you could easily spot a post by someone whose work you enjoy, right in the search engine results. Enter Google Authorship! Read Full Article »

Search engine optimization has continually adapted as the Internet expands, new algorithms are introduced and online marketing advances into new territory. The advent and growing relevance of social media has altered search results, as has emphasis on content and quality links by leading search engines. It should be of no surprise that search engine optimization is transforming once again, expanding to include these new additions to the Internet scene…

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Creating web sites that are tailored to convert a browser into a lead isn’t always easy. There’s no magic potion that guarantees success, however, there are several key factors that combine to have a massive impact. Keeping these in mind from the beginning of the design process will greatly enhance your site’s ability to convert.

1. Establish and Prioritize Business Objectives First

Failure to prioritize your goals will result in a site that is overcrowded, and doesn’t effectively communicate your message. Use your site’s prime real estate to highlight the most important information. Secondary content can be featured in a less obtrusive way using sidebars, footers, etc.
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