What is eCommerce optimization?
eCommerce is the primary motivation for many people to build a site. Aside from being a marketing tool and a great way to make connections and reach your target audience, a website can also have a direct impact on a business’ sales and profit margin. Our goal is to enable you to really make the most of your eCommerce site by optimizing it for the best possible rankings in Google and the other search engines. Search engine optimization for eCommerce works in a very similar way to SEO for your site in general:
- Site Layout and Structure:
We’ll work with you to ensure your online store is presented in a way that is clean, easy to navigate, and search engine friendly.
- Keyword Research:
Exhaustive keyword research can help you avoid the common pitfalls of many eCommerce sites. Choosing the right names and descriptions for your products is vital.
- Optimized Content:
Ensuring the content you include with your products is correctly optimized can mean being found when otherwise you might not. Using layman’s terms instead of complex industry jargon will result in positive rankings for the phrases your customers are searching for.
- PPC Campaign Management:
In addition to making sure your site is organically optimized, we’ll also manage your Pay Per Click campaign to ensure your most important products are highly visible in search engines.
- Compelling Calls to Action:
Having a good product and good content will ensure that people find your product. Having a good call to action and compelling content can turn someone who was simply researching a product into a paying customer.
We’d love to discuss how we can assist you with an eCommerce optimization campaign.