Why use Email Marketing?
Email marketing is a great way to remind your audience that you exist, are committed to providing great resources about your industry, and most importantly, that you are experts in your field.
Many business owners look at email marketing as a way to push their products or services on people, and their emails tend to look like a bad commercial. The most effective emails offer entertaining content, great resources, and only a gentle reminder that you have a product or service to sell. The goal is to subtly place your product into an email your audience will WANT to read. That way, they’ll subscribe, forward to their friends, and your email will market itself.
The hard part is putting together the quality content. However, creating good, unique content is beneficial for multiple reasons, one of which is that it is a very positive sign to Google and the other search engines, indicating that you have an active site and are committed to keeping it updated. It is for this reason that we suggest using a combination of regular blog posts and an RSS-to-Email campaign.
What is RSS-to-Email?
- You set up the newsletter frequency
You select the frequency of your email newsletters. Do you want to send out Daily, Weekly, or Monthly updates?
- Any new content is automatically included
The RSS-to-Email feed checks for any new content on your blog/news page since the last scheduled email went out. All new content is placed in the email.
- You control what’s Included
You can control the content that is contained in the email by adjusting the publish date of the blog post, something that is completely simple to do in our WordPress sites.
- Still confused? Here’s an example:
Bob wrote a Christmas article last year he’d like to have included in this year’s email newsletter. His RSS-to-email campaign is set to check for new content on the 20th day of every month. All Bob has to do is simply adjust the publish date on the Christmas article from last December to any day between the 20th of November and the 20th of December this year. This fools the RSS-to-email feed into thinking the old Christmas article is a new blog post. When the scheduled email goes out, the Christmas article will be included.
We’ve set up numerous RSS-to-Email campaigns, and other varieties of Email marketing campaigns. We’d love to set up yours!